Case study
Lords and Barons
Discover a customer-reengagement strategy for hospitality.
Business context
An owner-led casual restaurant with a well-known brand and an established customer base.
Customer-retention challenge
Customer information existed, but it wasn’t being used to bring past guests back on purpose.
Strategy
- Audit available customer data and messaging permissions.
- Identify segments by visit recency and frequency.
- Agree an approved set of offers with the owner.
Campaigns and processes
- Personalised invitations for lapsed guests.
- Occasion-based messages for regulars.
- Ongoing weekly optimisation of messaging and segments.
Results
Results awaiting client approval. We only publish verified outcomes.