Case study
Haze Kolkata
Explore personalized communication for existing customers.
Business context
A modern independent cafe in Kolkata with strong weekend footfall.
Customer-retention challenge
Quieter weekdays and many one-time visitors who had no prompt to come back.
Strategy
- Organise visitor records and preferences.
- Find guests who are most likely to respond to a weekday invitation.
- Design simple, relevant offers that suit the brand.
Campaigns and processes
- Weekday invitations for occasional visitors.
- Preference-based messages around popular menu items.
- Weekly review and adjustment of campaign approach.
Results
Results awaiting client approval. We only publish verified outcomes.