Case study
Calcutta Cafe & Bakery
Explore how customer retention can support repeat visits.
Business context
An independent cafe and bakery in Kolkata serving a mix of daily regulars and occasional visitors.
Customer-retention challenge
Many guests visit once or twice, but there was no structured way to stay in touch or invite them back.
Strategy
- Organise existing billing records into one clean customer list.
- Separate regulars, lapsed guests and occasional visitors.
- Plan relevant, seasonal reasons to return around bakery items.
Campaigns and processes
- Welcome-back messages for guests who haven’t visited recently.
- Preference-based invitations for bakery favourites.
- Weekly review of responses to refine timing and offers.
Results
Results awaiting client approval. We only publish verified outcomes.